For decades, the message to Americans who smoked was essentially simple: quit or suffer the consequences. That message reflected the urgency of the cigarette epidemic, and the lack of alternative nicotine products available to smokers. The good news is that the marketplace, driven by innovation and science, has changed. While cigarette smoking has declined to historic lows, modern nicotine products, such as nicotine pouches and heated tobacco products, provide much better options for the legal-age adult smoker. Of course, a clear understanding of the options available is critical to making...