Recently, I was interviewed by Steven Bartlett on the Diary Of A CEO podcast about my work on obesity. While I have done a gazillion previous podcasts, either as host or guest, this one stood out for three reasons: first, the interview was long-form, lasting for 1 hour and 52 mins, and was released in its entirety, with minimal editing; second, in addition to the normal audio recording, it was filmed with multiple cameras, and posted online in full technicolour; and third, the scale of the audience. I'm not sure how many listeners tuned in to the actual podcast, but at time of writing, 2.5 million(!!) people had viewed the ‘feature-length' interview on YouTube.
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