The nature of the 24-hour news cycle and our short collective attention span means that the media does not always present a holistic and balanced assessment of complex problems. In the case of alternative nicotine delivery systems, where every day a new report adds to the conversation, it can be difficult to keep up with the evidence. The R Street Institute's recent Tobacco Harm Reduction: Evidence Update, summarized by RealClearPublicAffairs, provides greater context to the debate about tobacco control. It is worthwhile to consider how this updated evidence can translate to policy and what effects may result from embracing tobacco harm reduction as part of the tobacco control strategy.