The Democratic research group American Bridge is preparing a $50 million campaign to win over a slice of President Donald Trump's base, and new polling has convinced the organization that Trump is vulnerable on pocketbook issues, especially health care, among white working-class voters.
The battleground-state polling is a new step in American Bridge's plans to target Trump voters in small towns and rural areas with ads linking local events to unpopular Trump policies. The group's president, Bradley Beychok, is not aiming to win a majority of those people in 2020. But even making modest inroads with these voters compared to 2016 would be a huge boost to the party's hopes of beating Trump next year.
