Swedish Snus Is Safer than Smoking

In 2016, the Food and Drug Administration (FDA) denied an application from Swedish Match North America to classify their snus oral tobacco product as a “modified risk tobacco product” (MRTP). According to federal law, the purveyors of tobacco products that seek to amend and market their tobacco product differently from standard regulatory controls must seek approval from the FDA. Swedish Match followed this process and submitted an MRTP application for eight general snus products to the agency's Tobacco Products Scientific Advisory Committee.