According to the American Lung Association, “Many ex-smokers say quitting smoking was the hardest thing they have ever done.” This includes people who have “climbed mountains and corporate ladders, or tackled childbirth. It can take a smoker multiple quit-smoking attempts before they are completely smoke free.” And too many people simply quit trying to quit because nicotine feels good. It is both a stimulant and a relaxant so it perks you up when you're exhausted, and it will soothe you when you're anxious.
There are 38 million cigarette users in the United States, and cigarette smoking kills nearly a half-million people a year. Smoking is the leading cause of preventable death and disease in the world. Yet, anti-smoking activists and government regulators are fighting new technologies and products that will save millions of lives. Wrap your head around this fact for a second: Government officials and ‘do-good' public health advocates are seeking to stifle innovation that will help people quit cigarettes.
