Selling Doctors on Cutting Drug Costs

Selling Doctors on Cutting Drug Costs
AP Photo/Matt Rourke, File

As a drug salesman, Mike Courtney worked hard to make health care expensive. He wined and dined doctors, golfed with them and bought lunch for their entire staffs — all to promote pills often costing thousands of dollars a year.

He's on a different mission now: When he calls on doctors, he champions generic drugs that frequently cost pennies and work just as well as the kinds of expensive brands he used to push.



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