Technology will play a big part in moving healthcare from passive, reactive care to engaged and proactive care.
Healthcare is about relationships and service. It's a fairly new concept to think of patients as customers, but when we do, it opens up a new approach to care. When we look at the tools used by other customer-focused industries, we discover new ways to proactively engage patients and make the task of communication and coordination much easier.
Imagine if my healthcare providers could use technology to build a profile around who I am, not just my clinical notes, prescription information and allergies, and link my children to my profile and segment me into categories based on where I am in this journey. This would allow my providers to interact with me in a more meaningful way, better coordinate my care and feed information to me that is relevant to me. And begin to do the same for my daughter.
