Philip Morris USA five years ago introduced Marlboro Black to appeal to millennials. The lower-priced cigarette offers what the company calls a “bold, modern take” on Marlboro—think tattoos, black jeans and motorcycles instead of Stetsons, bluejeans and horses. It has done a lot to help Philip Morris USA with its millennial problem.
Marlboro Black Lures Millennials Who Reject Cowboy
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