Consumer advocates and Obama administration officials started working Tuesday to sign up millions of consumers for Obamacare coverage as the fourth open enrollment period kicks off.
Kevin Counihan, the CEO of HealthCare.gov, said the administration is going “all out” this year with an education campaign and on-the-ground partnerships to encourage sign-ups. The administration needs a successful enrollment to ease concerns about the cost of insurance under the Affordable Care Act.
“We want to make sure everyone knows it's easier than ever to visit the marketplace, compare your options, see if you qualify for lower costs, and sign up for the plan that best meets your needs and budget,”Counihan said in a statement Tuesday. “That's why we're going all out for open enrollment this year, with a top-tier public education campaign and on-the-ground partnerships to reach people where they are and spread the word about the opportunity to enroll in affordable coverage.”
