If there were any question whether there would be demand for a health insurance retail store, ConnectiCare officials got their answer in the days before their first such facility opened in Manchester, while staff were being trained inside. “People started showing up before the doors were even open,” said David Gordon, the Farmington insurer's senior vice president of strategy and product innovation.
The store, located at 1487 Pleasant Valley Road, near the Buckland Hills mall, is the product of consumer research that found many customers wanted to deal with the insurer face to face, Gordon said. He likened it to a Verizon store or an Apple store, and noted that while many people like to deal with issues online or by phone, some want in-person help.
