Increasingly complex healthcare messages are having to be delivered during increasingly shorter visits in the doctor's office. The rise of team-based care has alleviated this pressure somewhat, but there is growing recognition that patients need to be able to process this information at their own convenience, pace, and individual level of health literacy.
This is especially true of stressful situations where technology and automation can step in and be present as helpful backups.
Geri Lynn Baumblatt, executive director of patient engagement for Chicago-based Emmisaid that one in four women experience post-traumatic stress disorder when they are diagnosed with breast cancer. Her company helps deliver the messages patients may miss after being overwhelmed by bad news.
