Gatorade, the brightly colored sports drink marketed by professional sports figures in advertising targeted at amateur athletes, is introducing an organic version of its brand.
PepsiCo Inc., the maker of Gatorade, said the new product, which will be sold in select markets beginning this fall, would have seven ingredients: water, organic cane sugar, citric acid, organic natural flavor, sea salt, sodium citrate and potassium chloride.
The new line, called G Organic, will come in lemon, strawberry and mixed berry flavors.
Read Full Article »