By now, most hospitals know they should be on social media, but they still struggle to understand where the value lies for them.
Consider this: More than 40% of consumers say that information found via social media affects the way they deal with their health. Social media offers hospitals the opportunity to impact health outcomes on a large scale.
That kind of impact requires more than just liking or retweeting. Share original content as a way to start and guide the online health conversation with your patients. If you're strategic about it, you can communicate with them on social media with relatively little effort and use it to build trusting relationships with them.
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