Why We Scoff When McDonald’s Hands Out Fitness Trackers

Why We Scoff When McDonald’s Hands Out Fitness Trackers
AP Photo/Alan Diaz

McDonald's plan to get children active by providing them with fitness trackers ended almost as quickly as it started. The fast-food company replaced the toys in its Happy Meals with pedometers, but soon scrapped the devices after “limited” reports surfaced that they could irritate children's skin.

But even before the devices raised safety concerns — “Nothing is more important to us than the safety of our customers,” a spokeswoman said — they sparked mockery and anger from some customers who called attention to the apparent hypocrisy of McDonald's encouraging children to exercise while also serving them high-fat foods.

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