Athletes Are Fighting the Olympic Tradition of Junk Food Peddling

Athletes Are Fighting the Olympic Tradition of Junk Food Peddling
Amy Sussman/AP Images for ALDI

The Olympics have been called a "carnival of junk food marketing" for good reason.

Coca-Cola, McDonald's, and Kellogg's are all official Olympics sponsors as well as sponsors of teams like Team USA and Team Great Britain. And when we see ads from them and other food companies during the Olympics, they're likely to showcase less healthy items, according to the nonprofit Children's Food Campaign.

 
But there's one food company that's going against the grain. In August 2015, the German-owned discount food grocer Aldi became the first supermarket sponsor of Team Great Britain. And instead of featuring soda or cookies in its adverts in the UK, Aldi has been highlighting fresh, local fruits and vegetables:

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