Perhaps the most shocking moment from the 2016 HIMSS conference in Las Vegas that highlights the long road to embracing patient opinion on social media occurred during the opening plenary session.
Mark Barner, CIO of Ascension Health, commented that he doesn't particularly care about patients going on Twitter to complain about problems with nonclinical issues such as hospital food and parking.
If that raised eyebrows, what Island Coast Pediatrics, a practice in Fort Myers, Florida, reportedly did was jarring. It apparently dropped at least eight families from its patient rolls last month over negative comments parents posted in a closed Facebook group.
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