A recent survey of 1,000 adult shoppers by Consumer Reports found that 73 percent tried to buy food labeled as "natural." But the U.S. Food and Drug Administration has no rules when it comes to using the word, meaning that the buyer must beware.
In late 2015, the FDA began seeking public input on what the word "natural" should mean when it appears on a food package. The comment period ended in May, but the FDA has made it clear that any proposed rules governing use of the word are years away. In fact, the organization may decide to not change the current policy.
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