Selling Side Effects: Pharma's Marketing Machine

Selling Side Effects: Pharma's Marketing Machine

Americans pay more for drugs and medical devices than any other country. Big Pharma follows potential patients everywhere — on TV, in print and online. Companies spend billions advertising to doctors to get them to prescribe their brand name drugs and devices. They also spend billions paying criminal and civil settlements resulting from fraudulent marketing. Do these practices empower patients or expose them to newer, riskier and more expensive drugs and devices?

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