"Yoga With Adriene" is a popular YouTube channel featuring yoga instructional videos. Host Adriene Mishler has taught viewers how to do everything from yoga for weight loss to yoga for anxiety to how to make their own yoga mat spray.
One of Mishler's most popular video series is "30 Days of Yoga," a collection of 30 tutorial videos designed to be viewed sequentially over a month. The first video in the series has been watched over 6.2 million times. But as you go through the videos you start to notice something: The number of viewers drops precipitously from video to video.
With 2.7 million views, day 2's video has been watched fewer than half as many times as day 1's. By day 3, viewership is down to 1.6 million, and by day 4 it's even lower. Day 30's video has been watched only 323,000 times, a dropoff of roughly 95 percent compared with the number of people who watched the first video.
Read Full Article »