I’ve seen plenty of strange health fads come and go during my years as a health reporter, but none has been odder than the recent craze known as whole body cryotherapy.
An astonishing number of people — including, apparently, actor Daniel Craig and retired basketball player Kobe Bryant — have paid good money to stand nearly naked in a chamber filled with freezing air (at temps as low as -300 degrees Fahrenheit) for two to four minutes.
They are lured to those chambers by clever marketing, which touts whole body cryotherapy as a panacea for a host of diverse ailments, including migraines, rheumatoid arthritis, insomnia, sports injuries, fibromyalgia, multiple sclerosis, Alzheimer’s disease, stress and chronic pain.
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