Digital health is a critical part of the conversation at the DIA conference in Philadelphia this week, particularly as to how it is playing a role in the design of clinical studies. In a session on strategies enable digital health approaches to scale from pilots to platforms, John Reites of Quintiles took a moment to talk about a wearable platform that he thinks offers some important lessons for how the healthcare industry should be thinking about using wearables. Perhaps surprisingly, it comes from the land of Disney.
Reites noted that Disney’s MagicBand wearable and companion app, implemented at Disney World and Epcot Center in 2013, offered some important lessons for digital health. Why? It embraces an intuitive design. It depends on a network of 100 systems organized through teams and partnerships to make it work.
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