McDonald’s has ended a controversial practice of giving nutrition advice to students in schools, pulling back on a program that critics said was a subtle form of fast-food marketing that could imperil kids’ health and understanding of nutrition.
The company has stopped sending John Cisna, a middle-aged teacher from Iowa who came to fame after claiming to have lost almost 60 pounds eating only McDonald’s, into schools to talk with children. It also stopped supplying related materials, including a video documentary that was shown to kids about how Cisna lost his weight.
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