Americans have until May 10th to help the Food and Drug Administration with one of philosophy's greatest riddles: What is the meaning of "natural"?
Given our current attitudes, the riddle might be better described as religious. Data show that 51 percent of us shop for "all natural" food – shelling out some $40 billion a year on these products. We even choose natural over organic, market analysts have found. Natural has become the non-denominational version of kosher, and orthodoxy is on the rise.
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