The Food and Drug Administration's latest anti-smoking campaign takes aim at young adults in the LGBT community, who officials say are nearly twice as likely to use tobacco as their peers.
The $35.7 million effort targets the estimated 40 percent of 2 million LGBT young adults in the U.S. who occasionally smoke. Dubbed "This Free Life," the campaign will begin running print, digital and outdoor advertising in 12 markets this week. The ads use the slogan "Freedom to be, Tobacco-Free," and are aimed at adults ages 18 to 24.
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