Just four months later, Whitehead is back with a new venture that launches Wednesday. For those who have followed her 22-year long career in pharmaceuticals, the nature of her new company may be a surprise—though the through-line from her work on Addyi is clear.
Called The Pink Ceiling—a fitting name, given Whitehead’s signature hot pink lipstick and clothing—the new company is something of a cross between a VC fund, an incubator, and a consulting firm. Whitehead says that the company will partner with startups that provide products or services to women, helping the fledgling businesses come to market and scale. She expects The Pink Ceiling to invest in some, but not all, of the companies it works with. For those that she doesn’t put money into, Whitehead will charge for her services.
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