Germany, Europe’s largest market for drugs, is emerging as a new front in the battle on drug pricing for pharmaceutical companies already engaged in skirmishes with U.S. health insurers and legislators.
Roche Holding AG’s Chief Executive Officer Severin Schwan praised Germany for giving patients speedy access to critical new medicines without stopping to haggle over prices, signaling that he isn’t bracing for a dispute as he prepares to introduce two new treatments with blockbuster potential.
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