Conversationally, doctors refer to it as the Zoloft “sad egg,” the small, weirdly cute animated egg cowering under a rain cloud in its cartoonish struggle to regulate its sadness in one of the most iconic prescription drug ads of the early 2000s.
For pharmaceutical companies, doctors and millions of American prescription patients, it was the face that launched a thousand ads — the beginning of a $4.8 billion advertising business that has since expanded to about 80 direct-to-consumer (DTC) prescription ads an hour, according to Nielsen.
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