Mars Inc., the privately held maker of Uncle Ben’s Rice and packaged meals, is calling on the U.S. Food and Drug Administration to issue voluntary guidelines for how much salt should be in processed food.
The announcement is the first of its kind by a foodmaker in the U.S. It comes as Mars Food, the company’s Brussels-based packaged-food division, vows to reduce the amount of sodium in its products by an average of 20 percent by 2021. Mars also said each jar of its tomato-based products will have at least one serving of vegetables and that it plans to cut added sugar in a “limited number of sauces and light meals” over the next two years.
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