In 1992, the Los Angeles Times noticed a trend in its infancy. Instead of eating their fruits and vegetables, people were beginning to mix them up and drink them. "No longer an activity limited to health nuts and aging hippies, juicing is a full-blown trend. 'Juice' is even a reflexive verb, as in, 'Do you juice?'" the paper wrote.
Now almost 25 years later, the piece seems all the more prescient. Juicing, then largely a West Coast hobby, has spread like a nutrition-packed weed, making its way into cities across the United States, and culminating in one of Silicon Valley's most over-the-top investments.
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