Soft drink makers like Coca-Cola and Pepsi are taking a hit as more Americans turn away from calorie-laden sodas.
According to new data compiled by Beverage-Digest, per capita consumption of soft drinks in 2015 hit its lowest level since 1985.
On the one hand, this suggests the public health campaigning around sugary drinks is working, leading Americans to drink less soda. These drinks are the top source of added sugar in the US diet, and have been a leading contributor to the obesity crisis and cause of tooth decay.
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