Dementia Care, Tailored to N.F.L. Retirees

With the expectation that more N.F.L. players will suffer dementia from repeated head hits, businesses that cater to people with memory loss are gearing up for what could be droves of new clients in the near future. One company, Validus, based in Tampa, Fla., has gone the furthest, striking a deal last year with the N.F.L. Alumni Association to provide special treatment to former players with dementia.

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