The Food and Drug Administration wants to figure out just how well older Americans are able to comprehend the prescription drug ads they see on TV.
In an upcoming study, described in a notice posted publicly late last week, the agency will test whether Americans 60 and older understand some of the more complex information presented in the commercials they see between network news and NFL football games. They want to test whether people understand more complex ads as well as they did simpler ads — or if it is too much information for people to process.
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