Training Your Body into Thinking It's Had Medicine

The phenomenon in which we learn to associate a contextual cue with a physiological response is well known. It’s called conditioning and was discovered in the 1890s by the Russian physiologist Ivan Pavlov, who noticed that dogs learned to associate his presence with being fed, so that his arrival caused them to salivate even if he had no food. He showed that different signals – such as a buzzer or electric shock – could all be made to trigger the same automatic response.

Such learned associations are an important part of our daily lives. Cues prepare the body for important biological events such as eating or sex, and they trigger responses that have evolved to help us avoid – or flee from – danger. As well as inducing nausea, for example, exposure to a stimulus we associate with a previous allergic reaction (such as a grassy field or fluffy cat) can make us cough or sneeze even if no physical allergen is present, while previously scary situations (like a barking dog or enclosed space) can induce a state of fight-or-flight.

But Ader’s result was revolutionary because it showed that learned associations don’t only affect responses – such as nausea, heart rate and salivation – that scientists knew were regulated by the brain. His rats proved that these associations influence immune responses too, to the point at which a taste or smell can make the difference between life and death. The body’s fight against disease, his experiment suggested, is guided by the brain.

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