When filmmaker David Farrier came across an ad from Jane O’Brien Media calling for young male fitness models to be restrained and tickled on camera, he felt compelled to find out what on Earth was behind that casting call. Pushing past the production company’s vitriolic resistance to “association with a homosexual journalist,” he created and recently premiered the Sundance documentary "Tickled," which sheds light on the sport of “competitive endurance tickling.”
Yup, you heard us right: Competitive endurance tickling is a thing. O’Brien’s ad insists it’s a "completely athletic activity," though the notice also requests “attractive, ticklish and masculine guys.”
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