Around Christmas last year, Megan Curran de Nieto was walking through the aisles of the St. Paul Midway Target store when she spotted a container of Bentonite Me Baby on a shelf.
The product is a brand of powdered clay that, according to its label, can be used as a hair mask (for hair that feels “light, clean and soft”), a face mask (for a “clearer complexion and soft skin”) or internally (to “aid in colon and detox cleansing”).
“The jar just caught my eye,” said Curran de Nieto.
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