BCBS of Georgia Softening Approach with Providers

For years, Blue Cross and Blue Shield of Georgia has maintained its dominance as the state’s No. 1 health insurer. Its membership now approaches 3 million members — in a state with slightly more than 10 million people.

Healthcare CostThe company has also built a reputation as a bruising adversary in contract negotiations and pay disputes with hospitals and doctors.

The new president of Blue Cross, though, says he wants to change that image.