This life-tracking craze has produced something that many clinical researchers covet: a deluge of intimate data about individuals' moment-to-moment behavior in “the wild,” as researchers sometimes call the world outside the controlled environment of the lab or the clinic. “It's sort of opening a window into parts of people's lives we haven't really had access to before,” says Ida Sim, a physician and informaticist at the University of California, San Francisco.
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