We know that enrollment rates drop sharply as income ticks up and tax credits get smaller. Thus, a big challenge now is attracting people with slightly higher incomes, convincing them to select a plan, and retaining them as customers going forward.
But here’s the good news: People working on enrollment are savvier than ever, using lessons learned from earlier enrollment periods and successful private-sector models. They are using data to target outreach and improve the health system, enhancing customer experience with re-designed websites, and employing messages that motivate people to learn more.
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