As Obamacare’s third enrollment season unfolds against the backdrop of the 2016 presidential election, the administration announced a surprisingly low enrollment goal on Thursday — a target of 10 million people covered through the health law’s exchanges by the end of 2016, or a net increase of roughly 1 million.
The enrollment goal is less than half of what the Congressional Budget Office projected, and reflects the White House’s acknowledgment that the sign-up season beginning Nov. 1 will be one of the most challenging so far. Lowballing the target makes it more likely that it will exceed its 2016 goal despite those difficulties.
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