A Krispy Kreme Medical Clinic?

This is a real headline from a real press release from a real healthcare organization: "Krispy Kreme Challenge announces renaming of UNC Children’s clinic."

It costs $2 million for Krispy Kreme to get its name on a healthcare building. That money is raised by people entering a race in which entrants run 2.5 miles to a Krispy Kreme, eat a dozen donuts and then run back.